Search Engine Optimisation is about getting your business in front of potential customers at all the stages of the customer journey, or, buying funnel. It's not about building links, using heading, alt tags or other seo tricks. It's about positioning your business with engaging content and capturing your audience.
Effective Search Engine Optimisation.
The average digital conversion requires between 3 and 8 touch points, or clicks, from the start to the end of the journey. If you can get some of those clicks for free, you will end up with a better CPA (cost per acquisition), which means a higher return on investment.
- Traffic can come from anywhere in the buying funnel
- Bottom of funnel keywords are a long term strategy
- Target all the keywords relevant for your business